I was tasked to develop a visual identity and campaign for NYU Alumni Day, an annual celebration for NYU alumni in and around Washington Square Park in New York City. The scope of the project includes printed material, as well as social media and digital assets.
For this identity, I was inspired to merge NYU's iconic purple colors with the mosaic tile motifs of NYC subway stations. This concept celebrates the university's diversity, symbolizing how graduates from varied backgrounds and ages come together to form a vibrant, unified mosaic, reflecting the collective beauty of their unique experiences and journeys.
.
The icons used as part of the brand identity.
Continuing the previous years' "I Love NYU" theme, the identity playfully nods to the iconic I ♥ NY artwork, underlining the everpresent love alumnis have for their university.
As part of the campaign, I produced a variety of items, including posters, postcards, name tags and more. These items were used to promote the event, but also as signage throughout the venue, adding a consistent theme within all materials.
Every year for NYU Alumni Weekend, the staircase at the Kimmel Center are decorated with the identity of the event.
I designed digital materials including social media tiles, banners, and icons to ensure brand consistency across various platforms. These versatile assets maintain a cohesive identity, allowing seamless integration and unified visual representation across all mediums.
LinkedIn Post
Instagram Post
All photos courtesy of NYU Photo Bureau