WHO RCCE Contact Tracing guide identity

WHO RCCE Contact Tracing Guide

While working with Ahoy Studios, the Risk Communication and Community Engagement (RCCE) division of the World Health Organisation (WHO) requested an effective action plan and campaign to help communities in the global south engage in contact tracing during the Covid-19 pandemic.

Excerpt of video
Challenge

The main issue faced by contact tracing facilities in these areas was that the locals found it difficult to trust the people asking them about their private health information, especially during a time where having COVID-19 had a negative stigma associated with it. To mitigate this, we developed a report, keynote and video series with RCCE, which places community engagement and participation at the heart of the contact tracing process. Over time we have learnt that implementing contact tracing successfully requires close and consistent engagement with local communities.

. Key Principles behind the guide

The best practice principles for community engagement

Illustration in the report

To represent the importance of interconnectivity of the community with contact tracers, I used a one-line design element to create the illustrations. Each person and group need eachother to make contact tracing operations successful.

Some pages of the report
The report

As part of the campaign, I designed the report.

The cover of the report

Key Principles pages

Standard Operating Systems for community-centered contact tracing

The social ecological model

Chapter title

The report was translated in five other languages, and for each version I adapted the illustrations of the people to reflect the cultures that speak the respective languages.

Some pages of the report
The videos

As part of the campaign, videos lorem ipsum.

The introduction video explains the case for contact tracing built on trust and respect to help communities weather the pandemic. Animated by Scott Brower.

Case study1

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